Fast Fashion Its Basic Negative Impact On Our Environment

Katie Callihan 11/19/15 Fast Fashion: its Basic Negative Impact On Our Environment and the Moral Demand for Change Ask your parents, your grandparents – clothes were made to last. Hanging in a small, portable wardrobe would be - a sturdy pair of pants, Sunday slacks, a few collard shirts, a solid coat, and a single pair of well-bound leather shoes. Clothes were expensive – children grew up understanding the cost of what they wore. Thus, clothing was treated with respect and people had an attitude of longevity toward their daily fabrics. If a hem were to loosen, or a seam tear, children, mothers, were knowledgeable in how to patch and sew – providing that article of clothing with an extended lifespan. The materials used were organic, coming from wholesome, local famers. People knew where their clothing came from, some could probably tell you the exact hands of the very person who had sewn them. ‘MADE IN USA’ was unnecessary to brand because so was everything else. New clothing items were sold in synchronization with nature and its four seasons. Today, new clothes are sold in synchronization with a consumer’s weekly paycheck making a cycle of about 52 seasons – one per week in each year. This is generating about 80 billion pieces of new clothing created annually which is 400% more than two decades ago. Because of this high demand, a term ‘fast fashion’ has come into focus – those looking deep at this term are both clothing companies and environmentalists. We’ve allShow MoreRelatedWhat Can Raise Awareness Of Sustainable Consumption Of Textiles For College Students1637 Words   |  7 Pageson the environment. This research paper will attempt to address the question of what could raise awareness of sustainable consumption of textiles for college students. Consumers should all be aware of how they can conserve the environment by preserving clothing which is a concept that many people have not acknowledged. This study is imperative to make this knowledgeable to pop culture and the developing generation con sumers to settle all perceptions of sustainability. Sustainable fashion, also knownRead MoreThe Rates Of Consumption Continue To Climb Over The Next1736 Words   |  7 Pagesto climb over the next few decades, the environment will hit a breaking point where it cannot sustain any more activity. Society can fix some of the issues generated by the clothing industry by treating clothes as a bare necessity, not a disposable product. Another reason why tremendous amounts of clothing is disposed of in landfills during our modern era is because of the constantly changing trends in the world of fashion. The introduction of fast fashion to the market has altered the old standardRead MoreCase Study : Current Profit System1220 Words   |  5 Pagesdecrease consumption and reduce overall waste which is vital for the future of sustainability. This solution would require immense changes to our economy, but we will not have an economy for long if we do not alter it to align with a sustainable future. The average consumer is unaware of how the clothing industry operates and lacks knowledge about the impacts of the sector on the natural world. The clothing market operates on the sole motivation of pleasing its consumers. If companies cannot accomplishRead MoreEnvironmental Factors Of A Fast Fashion Apparel Industry2200 Words   |  9 Pages Environmental scan Zara has to take environmental factors in consideration seriously in order to be successful and to remain competitive in fast fashion apparel industry. Demographic trend is very important consideration for the firm. The population number is different in every countries and Zara has to closely monitor the demographic trend in every market to ensure that the need of its target group is met. One of the significant trends around the world is the aging population. 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The company is a multinational Omni-channel fashion retailer. Topshop is well-known for its high-quality products in medium low prices. The company’s portfolioRead MoreSustainable Fashion Supply Chain: Lessons from HM6439 Words   |  26 PagesArticle Sustainable Fashion Supply Chain: Lessons from HM Bin Shen Glorious Sun School of Business and Management, Donghua University, Shanghai 200051, China; E-Mail: binshen@dhu.edu.cn; Tel./Fax: +86-216-237-3621 Received: 15 July 2014; in revised form: 15 August 2014 / Accepted: 19 August 2014 / Published: 11 September 2014 Abstract: Sustainability is significantly important for fashion business due to consumers’ increasing awareness of environment. When a fashion company aims to promoteRead MoreEnvironment Analyses of Lv1784 Words   |  8 PagesENVIRONMENT ANALYSES 3. Global/Regional economic environment Purpose of analysis: The economic environment consists of economic factors that affect consumer purchasing power and spending pattern. The economic environment can offer both opportunities and threats. No company can avoid the influence of fluctuations in the global economy. And when youre in a developing market, the understanding of the economy is essential. Some elements of the economic environment (The divide between rich and poorRead MoreHM Company Analysis Essay7159 Words   |  29 PagesContents 1. EXECUTIVE SUMMARY 3 2. FAST FASHION 4 3. ENVIRONMENT ANALYSIS 4 3.1. Political Factors 4 3.2. Economical Factor 5 3.3. Social Factors 6 3.4. Technology Factors 6 4. INDUSTRY ANALYSIS 6 5. Hamp;M 8 6. STRATEGY 10 7. SEGMENTATION 11 8. TARGETING 13 9. POSITIONING 14 10. CONSUMER BEHAVIOUR 15 11. MARKETING 17 12. SUPPLY CHAIN 22 13. CONCLUSION 24 14. BIBLIOGRAPHY 25 1. EXECUTIVE SUMMARY The fashion industry is evolving to ever fasterRead MoreFast Fashion7521 Words   |  31 PagesJournal of Fashion Marketing and Management Emerald Article: Fast fashion: a financial snapshot S.G. Hayes, Nicola Jones Article information: To cite this document: S.G. Hayes, Nicola Jones, (2006),Fast fashion: a financial snapshot, Journal of Fashion Marketing and Management, Vol. 10 Iss: 3 pp. 282 - 300 Permanent link to this document: http://dx.doi.org/10.1108/13612020610679277 Downloaded on: 07-08-2012 References: This document contains references to 40 other documents To copy this document: